It's 16 strict 'non-negotiables' for players and officials to follow in order to flourish in the Justin Moran era.

The fourth point encapsulates the code: "Treat playing with the Laverton Football Club senior team as an honour. Do not take it for granted".

Newly appointed playing coach Moran is planning a cultural shift at the Merton Street club.

The boys' club is on the verge of changing to better accommodate families.

That includes introducing an Auskick program to fill the nest with youngsters who can become senior Magpies in years to come.

"We want to attract more women and kids to the club," Moran says.

"We're starting an Auskick because we've lost too many kids to other teams in the local area.

"We want to make it a more family-oriented place. It's not going to happen overnight, but the players have seen where I'm coming from and have taken a one-in, all-in approach."

It's easier said than done to change the culture of a club virtually overnight, but the 34-year-old personal trainer is hell-bent on turning the Magpies into a community club.

Moran had no link to the club before walking through the doors in the summer. He moved into nearby Sanctuary Lakes and was on the look-out for a club to rebuild on and off the field.

"The challenge was there from the outset," he said.

"We're trying to re-establish our club back into the community. It's pretty exciting."

Moran is no football novice.

He played for the Coburg Tigers in the Victorian Football League and won a division-one flag and runners-up medal with St Albans.

He has since worked as assistant coach of the premiership-winning Yea before coaching Gordon and Hampton.

He learnt the coaching craft from the likes of Alan Ezard and Damian Drum.

He says he also learnt from the mistakes of some of his negative coaches who only wanted to bark instructions to get their way.

"I'll try to go down the positive path with my coaching and try to bring out people's best," Moran said.