Spokesman Adam Bennett said eight roles in the digital editorial department were made redundant last week as part of a transition in the travel guide company.

"We have made some changes in our print and digital teams. We are moving from traditional book publishing to being a multimedia travel services provider."

The company is changing from using in-house writers to commissioned ones.

"Where possible, we will be trying to retain people in new roles," Mr Bennett said. "Anyone whose role has been impacted has been given a redeployment option,"

Fifty people lost their jobs at the company in February last year.

"This is a very different situation as that was in direct response to the global financial crisis," Mr Bennett said.

He said there were now 10 vacancies at the Footscray offices, which employ about 400 people.

Another 20 new roles are planned at Lonely Planet's offices in Australia, the United Kingdom and California.

Founded by Tony and Maureen Wheeler in the 1970s, Lonely Planet is now 75per cent owned by BBC Worldwide.

The company produces books, a website, TV programs and a magazine.

A spokesman for the Media, Entertainment and Arts Alliance said the union was investigating. "We are talking with our members at Lonely Planet to get a full picture of how it affects editorial jobs."